How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International
28 June 2022
Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kimberly Biddin...