How to Find Your Freelancing Niche
01 March 2026

How to Find Your Freelancing Niche

Being Freelance

About

In this short compilation episode, Steve revisits conversations from across 11 years of the Being Freelance podcast archive to explore what actually happens when freelancers specialise in a niche. Full of stories of how these freelance creatives found their niche and the impact it had.


You’ll hear:


THE IMPACT OF NICHING

How specialising can make marketing simpler and sales conversations easier


Why expertise can lead to higher-value opportunities


HOW TO FIND YOUR NICHE

How to choose a niche based on experience, enjoyment or values


Why your niche doesn’t have to be permanent


Featuring insights and stories from James Barnard, Liz Painter, Katie Chappell, Ayo Abbas, Louise Shanahan, Eman Ismail, Estelle Hakner, Ebonie Allard, Hannah Dossary and Stephen Adams.


Whether you’re just starting out or rethinking your positioning years into freelancing, this episode might help you scratch that niche itch.


FULL EPISODES for each guest
James Barnard
Liz Painter
Katie Chappell
Ayo Abbas
Louise Shanahan
Eman Ismail
Estelle Hanker
Ebonie Allard
Hannah Dossary
Stephen Adams
Paul Jarvis Q&A


Hosted by freelance podcast editor and video podcast editor Steve Folland.


JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Being Freelance is hosted and created by freelance podcast editor Steve Folland.