What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-what-if-future-of-digital-browsers-ai-battleground-agentic-shopping-behind-numbers

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