The Unofficial Most Interesting Retailers List (September) —  Back-to-College Campaigns and Activations | Reimagining Retail
24 September 2025

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

About

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘The Committee’ (Arielle Feger, Becky Schilling, and Emmy Liederman) put together a very unofficial list of the top eight most interesting back-to-college campaigns and activations. In this month’s episode, Committee members Analyst, Arielle Feger and Senior Director of Content, Becky Schilling will defend their list against Analyst, Rachel Wolff and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.


 


To learn more about our research and get access to PRO+, go to EMARKETER.com


 


Follow us on Instagram at: https://www.instagram.com/emarketer/


 


For sponsorship opportunities contact us: advertising@emarketer.com


 


For more information visit: https://www.emarketer.com/advertise/


 


Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 


 


For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-september-back-to-college-reimagining-retail


 


© 2025 EMARKETER


 



Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com