‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail
15 October 2025

‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

About

On today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people are most likely to use it to buy, and if Amazon and Google can offer compelling alternatives. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Carina Lamb (formerly Perkins) and Zak Stambor.


 


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For a transcript of this episode click here:


https://www.emarketer.com/content/podcast-instant-checkout-how-chatgpt-could-redefine-online-shopping-reimagining-retail


 


© 2025 EMARKETER


 


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