In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers. We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to Influence, pre-suasion, and the principles of unity.
Topics
[0:00] A breakup letter to social psychology
[9:24] What makes Bob Bob?
[16:03] Baseball, adaptability, and serendipity
[23:40] Falling in love with psychology
[27:46] Choosing freedom over prestige
[36:44] The littering study that predicted elections
[42:03] How Influence became a phenomenon
[53:18] The birth of pre-suasion
[1:08:18] Unity as the seventh principle
[1:15:13] The legacy of Robert Cialdini
[1:17:53] Coming up in Episode Three
Links
Influence by Robert Cialdini
Join us on Substack!
Join the Behavioral Grooves community
Subscribe to Behavioral Grooves on YouTube
Support Behavioral Grooves