About
"My vote doesn't count."
Or does it?
Millions of people vote when the odds of their individual vote are a drop in the bucket, so why do we feel the need to do it? In this special mini-episode ahead of the US Midterm Elections, we explore the science behind voter turnout and the surprising power of social pressure.
So, how much of our decision to vote comes from what we believe, and how much comes from the groups we belong to and the expectations of those around us? We unpack what this reveals about human behavior and why the same social forces influence everything from volunteering to recycling.
The last day to vote is Tuesday, November 3rd. Make sure your voice is heard.