
Are nudges enough to change behavior at scale? Nick Chater argues they’re not. In this episode, we explore the limits of individual-focused solutions and why lasting change often requires shifting systems, not just choices.
Topics
[0:00] Introduction and Speed Round with Nick Chater
[13:00] What Does Nudging Really Do?
[18:30] I-Frame vs S-Frame Thinking
[25:00] Nudges and Politics
[28:09] Limitations in Public
[33:39] System vs Individual Responsibilities
[42:04] Case Study: Retirement Saving Systems
[49:01] Are We Solving the Right Problems?
[55:00] Can We Fix Broken Systems?
[1:00:06] Green Eggs and Ham - a Solution
[1:06:12] Desert Island Music
[1:09:20] Grooving Session: Systemic Issues, Evolutionary Tendencies
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Links
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It’s On You by Nick Chater and George Lowenstein
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Music Links
Bach - Mass in B Minor
John McLaughlin - Stella by Starlight/My Favourite Things