The Truth About Influencer Marketing: Jyotsna Sunil on PR, Paid Deals & Getting Blacklisted

What really happens behind the scenes of influencer marketing? In this episode of Beauty & The Burj, Shereen Ahmed sits down with Jyotsna Sunil, co-founder of Not An Agency, content creator and PR powerhouse, for an unfiltered conversation about the creator industry in the GCC. From what actually gets an influencer noticed by brands and how creators can land paid campaigns, to PR etiquette, negotiating rates, getting blacklisted and why professionalism matters more than you might think, Jyotsna shares lessons from both sides of the industry. She also opens up about her journey from studying law to building a career in PR, modelling, content creation and eventually launching an agency of her own.