On this episode of Beauty & the Burj, we sit down with Hafiza Mohamed, founder of Fizabelle, for an honest and necessary conversation around period care, women’s wellness, and dignity.Fizabelle is a purpose-driven period-care brand offering certified organic cotton pads and thoughtfully curated flow boxes, while actively advocating for period equity and girls’ education. In this episode, Hafiza opens up about her personal journey, what inspired her to create Fizabelle, and the realities of building a values-led brand as a woman, mother, and entrepreneur.We also explore why period care deserves a seat at the wider wellness conversation, the stigma that still surrounds it, and the work that remains in creating access, comfort, and awareness for women everywhere. A conversation rooted in honesty, impact, and empowerment.Follow Fizabelle: @fizabelleofficialFollow Beauty & the Burj on @this.is.dubai.official x @shereenahmed