More Than Hair: Simona Bitar On Building FRQNCY, Beauty & Starting Over In Dubai

What happens when a career in hair becomes something much bigger?On this episode of Beauty & The Burj, Shereen Ahmed sits down with Dubai hairstylist and FRQNCY co-founder Simona Bitar to talk about more than two decades in the beauty industry, building a career across Helsinki, Los Angeles, New York and Dubai, and creating a salon that approaches beauty differently.Simona opens up about the journey behind FRQNCY, her holistic philosophy around hair, becoming a business owner and leader, working with major names and brands, and why a salon chair can sometimes become a space for much more than a haircut.Watch the full episode on This.Is.Dubai.Official’s YouTube channel under Beauty & The Burj.#BeautyAndTheBurj #SimonaBitar #DubaiBeauty #DubaiPodcast #FRQNCY