From Diamonds To A Global Brand: Ashna Mehta On Building Bag Bijoux

What happens when you grow up surrounded by diamonds — and decide to do something completely different with them? 💎On this episode of Beauty & The Burj, Shereen Ahmed sits down with Dubai-based jewellery designer Ashna Mehta to talk about growing up within a 60-year family diamond legacy, becoming a third-generation diamantaire and building her own identity within the industry.Ashna shares the story behind Bag Bijoux, the diamond bag jewellery concept that began with pieces she created for herself and her sister before evolving into a global luxury business.From going viral at the Ambani wedding to creating bespoke pieces for some of the world’s biggest names, we get into entrepreneurship, family legacy, luxury, celebrity clients and what it takes to turn an unconventional idea into an international brand.Watch the full episode on This.Is.Dubai.Official’s YouTube channel under Beauty & The Burj.#BeautyAndTheBurj #AshnaMehta #BagBijoux #DubaiFashion #FineJewellery