In today’s episode, I’m unpacking one of the most timeless—and urgent—lessons in business: adapt or become irrelevant.
Guy Kawasaki tells the story of the ice industry, where no company successfully transitioned from lake-harvested ice → ice factories → refrigerators. At each stage, the market transformed, but the leaders of yesterday failed to “jump the curve.”
That same story is unfolding right now—in retail, transportation, media, hospitality, and tech. Disruptors rise, incumbents cling to the old model, and the pace of change keeps accelerating. AI, climate tech, and shifting consumer values are only making the cycles faster.
Join me as I explore:
✅ Why most companies miss disruptive shifts—and how to spot them sooner
✅ The accelerating pace of reinvention across every industry
✅ How values-driven consumers are creating market disruption, too
✅ The questions leaders must ask to avoid becoming obsolete
✅ Practical ways to “jump the curve” before the ground disappears beneath you
🔑 Key Takeaways:
✔ Incremental improvement isn’t enough—bold reinvention is required
✔ Disruption never stops—even disruptors get disrupted
✔ Customers’ values are now as disruptive as technology
✔ Adaptation is a choice; irrelevance is not
✔ Leaders who anticipate shifts shape the future, instead of being shaped by it
🔎 Resources & References:
📖 The Art of the Start by Guy Kawasaki – Lessons on innovation and curve-jumping
📊 McKinsey & Company report on AI adoption – 20–30% productivity gains
📈 Deloitte research on values-driven consumers – 63% demand brands that align
📩 Subscribe & Share:
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#Innovation #Leadership #BusinessStrategy #Disruption #AdaptOrDie #FutureOfWork
Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker.
With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney.
His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.
His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.
You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.