Strategizing a successful launch and avoiding burnout with The Launch Copy Coach: Chelsea Wallace

“The steps towards the destination are as valid as the destination.”

This week’s episode of Be On Air breaks down the basics of launching. Chelsea Wallace is The Launch Copy Coach: an extraordinary woman who supports online coaches, course creators, consultants, and service providers in unlearning ways of launching that have created pressure, burnout, and reinforced cycles of fear and striving.

She helps them shift their personal launch patterns into creating ways of launching for themselves so that they create their most lush, fulfilling and profitable dream launch. Whether you’re launching a show, course, podcast or website she emphasizes the importance of having fun and listening to the community and audience members we aim to serve. 

 
Launching and Learning with Chelsea Wallace 

Chelsea Wallace | Launch Copy Coach | IG - @thelaunchcopycoach 

Natalie Taylor | Business, Finance and Personal Development | IG - @winningnatalie

Anyo | Ethical Marketing | IG – @northernbeemarketing 

Rita Olds | Copywriter | IG - @ritaolds

[00:00:00] – Introduction 

[00:02:24] – What goes wrong in a launch?

[00:04:46] – How Chelsea started working with people launching?

[00:07:41] – What misconception about expertise Chelsea had when she began?

[00:09:46] – One person’s ordinary is another person’s extraordinary. 

[00:14:16] – Launches & Ads can only amplify what is already going on.

[00:15:08] – How to make the biggest impact when you launch? 

[00:17:33] – What is buzz?

[00:20:06] – Know the revenue urgency at launch

[00:23:29] – The impact of reaching your financial goals.

[00:27:08] – Chelsea Wallace’s Master Class 

[00:29:58] – Wisdom from Chelsea & The Launch Clinic. 

[00:33:49] – Other words for launching

[00:37:42] – Off the wall questions & final thoughts