About
Plenty of banks say they have a niche. "We do small business." "We love our farmers." Most of those aren't niches — they're brochure copy. A real niche is specific enough to build a program around, and the difference shows up in the results. This week on The Bank Marketing Show, we interviewed Tammy O'Shea, CMO of Fidelity Bank, a $1B bank headquartered in New Orleans, about their niche program, P.O.W.E.R., for woman-owned, for-profit businesses. We're sharing a few key lessons here.