Audience Bridge [Insights]

Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%.In this episode of Audience Bridge Insights, Nathan breaks down:Why cost per lead is lying to you (and what to track instead)How creative became more...

Most publishers would look at the Catskills region of New York and say "too small to build a real business." Michael Kauffman proved them wrong.In this episode of Audience Bridge Insights, I sit down with Michael Kauffman, founder of Catskill Crew, a local newsletter that's rewriting the playbook on community publishing.Here's what makes his approach different:42,000 subscribers in a "small"...

In this episode of Audience Bridge Insights, Chris Miquel sits down with Ryan Deiss, founder of DigitalMarketer and Traffic & Conversion Summit, to break down why email remains the most valuable channel in digital marketing — even as social platforms, SEO, and paid ads continue to change.Ryan shares hard-earned lessons from two decades in digital marketing, including what happens when...

In this episode of Audience Bridge Insights, Chris Miquel sits down with one of the most respected deliverability experts in the world — Matt Vernhout, Principal Consultant at Email Industries, founder of EmailKarma, co-chair of the BIMI Working Group, and a 20-year veteran in email policy, authentication, and sender reputation. We dive deep into what’s really happening inside Gmail, Yahoo, and...

In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry.LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process.Together, we break down the real reasons your emails...

In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game.Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around...

In this episode of Audience Bridge Insights, I sit down with Bryan Jenkins, Director of Sales at Email Oversight, to dig into the unsexy but critical side of email: data quality and validation.We cover why one bad email address can ruin a lot of good, how to validate at acquisition, when to re-clean your list, and what to do about bounces and complaints before they destroy your sender...

In this episode of Audience Bridge Insights, I sat down with Jesse Watkins, founder of Who Sponsors Stuff and co-creator of The Newsletter Conference, to unpack the real mechanics of newsletter monetization.We cover:✅ Why sponsorships aren’t plug-and-play revenue✅ The importance of aligning sponsors with your brand’s voice✅ Why flat-fee pricing often beats CPM models✅ Direct sales vs. ad networks...

Hitting the inbox is harder than ever. In this episode of the Audience Bridge Podcast, I sit down with Kyle Renfrow, CEO & CTO of ESP OptiPub, to talk about what really moves the needle for email deliverability in 2025.We cover:✅ How Yahoo & Gmail’s latest changes are impacting inbox placement✅ Dedicated vs Shared IPs – and the hybrid model most marketers overlook✅ The deliverability data...

How do you deliver 25+ local newsletters a day, scale to millions of subscribers, and maintain rock-solid inboxing while doing it?In this episode, I sit down with Ryan Heafy, Co-founder and COO of 6AM City, to unpack the systems, strategy, and culture behind one of the largest local newsletter networks in the country.We cover:✅ How 6AM City manages high-volume daily sending without tanking...