Marketing is a major barrier to scale up your business
About this episode
The three fundamental barriers to scaling up a venture:
• Leadership: the inability to staff/grow enough leaders throughout the organization who have the capabilities to delegate and predict
• Scalable infrastructure: the lack of systems and structures (physical and organizational) to handle the complexities in communication and decisions that come with growth
• Marketing: the failure to scale up a practical marketing function to both attract new relationships (customers, talent, etc.) to the business and address the increased competitive pressures (and eroded margins) as you scale
Don't forget to read the important book "Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish"
Know more about how to reduce marketing barrier
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