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Steve Young
App Marketing by App Masters
Marketing
English
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Website
Episodes
Episodes
300
10 November 2026
This AI Productivity Tool Changes Vibe Coding to Voice Coding
Ready to stop typing and start building faster?Visit https://www.typeless.com/?via=1101 to get started.What if you could build apps, write AI prompts, create video ads, and manage your daily work, all without typing a single word? In this video, Steve shares one of his favorite AI productivity tools, Typeless, which turns your natural speech into polished text, clear AI prompts, emails, and...
19 min
07 November 2026
From Weekend Project to $61K
What if a simple weekend project could turn into a $61K app business?In this episode, we are joined by Shane Hudson, a solo indie app developer, who built Value Study in 2021 to solve a problem he faced himself. What started as a personal project has grown into an app used by 10K+ artists worldwide, generating $5K+ in monthly recurring revenue!And the interesting part? Much of that growth came...
1 h 4 min
03 November 2026
I Recreated a $200K/Month App's Ads Using AI
Start testing with MaxFusion AI:https://maxfusion.ai/?via=appmastersWhat if you could recreate winning mobile app ad formats using AI without hiring an animator, illustrator, or video editor?In this video, I broke down how Shotsy, an app estimated to generate over $200,000 per month, uses animated explainer ads to market its product.I'll walk you through researching competitor ads, analyzing...
11 min
31 October 2026
How to Save 90% of Your Ad Budget with AI UGC
Start testing with MaxFusion AI: https://maxfusion.ai/?via=appmastersWhat if you could create hundreds of video ads, test viral hooks, and scale your app downloads without spending thousands on influencers or traditional UGC creators?In this episode, we're joined by Stav Zilbershtein, Co-Founder & CEO of MaxFusion AI, to uncover how Sean Parker's Cantina Labs uses AI-powered UGC to scale its...
1 h 3 min
27 October 2026
The Influencer Marketing Math That Made Cal AI Profitable
How much should you actually pay an influencer?And more importantly, how do you make sure influencer marketing stays profitable when a video goes viral?Jake from Cal AI breaks down the numbers behind their influencer marketing strategy, from negotiating cross-platform deals and setting base rates to structuring view-based bonuses and knowing when to stop paying for additional views.We also dive...
12 min
24 October 2026
How a Full-Time Teacher Built a Nearly $1M App Business
What if you could build a nearly $1 MILLION app business while working a full-time job?In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a nearly $1M app business with his Golf GPS app, Shot Pattern, all while balancing teaching, coaching, and app development.We'll dive into the growth strategies behind his success, including ugly ads that...
1 h 1 min
20 October 2026
Before You Spend $1 on Meta Ads, Watch This
Thinking about running Meta Ads for your app? Before you spend a single dollar, make sure these 7 things are in place. Meta Ads can help you scale your app, but if your funnel isn't converting, your tracking is broken, or your lifetime value (LTV) is too low, you could burn through your budget without getting results.In this video, Steve P. Young shares the 7 things you need to check before...
20 min
17 October 2026
The Secrets to Web2App Growth (And the Risks Nobody Talks About)
Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the realities of web2app funnels, from building high-converting paywalls to managing payments, compliance, chargebacks, and cancellation flows.We’ll explore where...
1 h 12 min
13 October 2026
How Cal AI Scaled Influencer Marketing Without Killing Views
How do you scale influencer marketing without turning every creator video into an expensive infomercial?Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how they found the sweet spot between creative freedom, product integration, views, and conversions.Instead of forcing creators into a brand-approved format, Cal AI...
8 min
10 October 2026
How Reframe Scaled to $10M+ ARR
How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space.We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Reframe...
1 h 12 min