App Marketing by App Masters

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid...

Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy.You'll...

Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale.She'll share how developers can create professional, high-converting App Store screenshots without...

Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test.You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords...

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.Drawing from her experience leading growth at companies like...

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to...

What if the future of app monetization doesn't happen inside the App Store?According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users.In this episode, we’re joined by David...

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studies, including:✅ A simple onboarding change that increased revenue by 21%✅ The 3 screens before the paywall that boosted trial activations by 56%✅ Why hard paywalls continue to outperform for many...

Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing...

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.The problem? A bigger wasteland of AI slop with no distribution.In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another...