App Marketing by App Masters

Link to the Notion doc:https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever.In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents,...

Get the Presentation Deck:https://appmasters.com/paywall-presentation/What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall...

Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business.From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits.If you missed the live session, catch the full...

Join the App Founders Community: https://appfounders.co/If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR).Most developers only...

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term...

Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/Most app developers fail before they even write their first line of code.Why?Because they start with an idea instead of validating the market.In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming...

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid...

Be a part of the $1K MRR Challenge inside the App Founders Community:https://appfounders.co/Can a simple speaker cleaning app really make over $400,000 per month?In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy.You'll...

Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale.She'll share how developers can create professional, high-converting App Store screenshots without...

Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test.You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords...