App Marketing by App Masters

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studies, including:✅ A simple onboarding change that increased revenue by 21%✅ The 3 screens before the paywall that boosted trial activations by 56%✅ Why hard paywalls continue to outperform for many...

Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing...

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.The problem? A bigger wasteland of AI slop with no distribution.In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another...

Want better results and ROI from your Apple Search Ads?In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.Whether you're launching your first app or...

What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026?In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately...

Most app publishers are leaving ad revenue on the table, especially in under-monetized regions.In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps.We’ll explore real case...

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization.Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically...

Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more.As more users ask AI...

Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving.David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls...

Are you leaving money on the table with your app monetization strategy?In this video, Steve P. Young breaks down the ad monetization hacks top gaming and non-gaming apps are using right now to increase revenue, retention, and even app downloads.Steve also shares real examples from successful apps like Spotify, Netflix, Fun Run, and Cleanup, plus insights from AppsFlyer’s latest subscription...