App Marketing by App Masters

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:👉 Finding the right,...

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural...

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.You’ll learn:✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)✅ How AppFigures & Sensor Tower reveal hidden...

We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!Learn More:Join the App...

🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo!In this video, Steve P. Young, breaks down how the Learna app is scaling globally with smart ad strategies, high-converting onboarding, and powerful AI-driven creatives.You’ll see:✅ How Learna creates multilingual AI-generated video ads✅ Real app revenue data and country...

What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA?In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.We’ll dive deep into how to find new, scalable channels for user acquisition systematically, explore what...

Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today.You’ll learn:✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR✅ What...

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in...

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your...

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized...