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Steve Young
App Marketing by App Masters
Marketing
English
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Website
Episodes
300
06 September 2025
How Apps & Games Can Boost Revenue Beyond App Stores
In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are...
1 h 1 min
02 September 2025
How to Create AI UGC Ads That Convert in 15 Minutes
Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You’ll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll,...
13 min
02 September 2025
How to Create AI UGC Ads That Convert in 15 Minutes
Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You’ll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll,...
12 min
30 August 2025
How MeWe Grew to 20M As A Privacy-First Social Media App
In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and...
1 h 6 min
30 August 2025
How MeWe Grew to 20M As A Privacy-First Social Media App
In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and...
1 h 7 min
26 August 2025
How to 2X Your App Retention With This Overlooked Ingredient
Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even...
18 min
26 August 2025
How to 2X Your App Retention With This Overlooked Ingredient
Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even...
20 min
23 August 2025
The Path to $100,000 ARR - What Flopped with Paid Ads
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads,...
1 h 12 min
23 August 2025
The Path to $100,000 ARR - What Flopped with Paid Ads
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads,...
1 h 13 min
19 August 2025
App Marketing On A Budget: My Proven $0 To $10k Strategy
Want to grow your app without burning cash? 💸In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget.These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends.You’ll...
23 min