Fiona Dobbrick: All My Children Wear Fur Coats "Paw-Cast"

Peggy Hoyt interviewed Fiona Dobbrick, co-founder and CEO of Collagenie, about their certified organic collagen wellness products for pets. Fiona explained that Collagenie offers three types of certified organic meal toppers for pets: joint and mobility support, skin and coat health, and whole body boost blends. She discussed the benefits of collagen for pets, particularly supporting joint health and mobility, and emphasized that the products can be used preventatively rather than just for treating symptoms. Fiona shared challenges of bringing the Australian-made product to the US market, including compliance differences and shipping delays, but noted they are working with NASC (National Animal Supplements Council) to gain certification. She predicted that pet parents will increasingly adopt preventative wellness approaches over the next five years, following human health trends. The conversation concluded with information about Collagenie's upcoming product launches, including a functional range and dental chews, and a current 15% discount offer on their website.

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