How self-learning AI is shaping our marketing
31 May 2026

How self-learning AI is shaping our marketing

Bots & Bosses (english)

About
In this episode, it’s about how self-learning AI is shaping our marketing – and why this creates a new leadership task.

You’ll learn:
- why our LinkedIn performance suddenly dropped, even though we had good content
- how a second agent analyzes the data and directly improves the skills of the first
- why marketing is an ideal starting point for self-learning AI systems
- why the real challenge is not technology, but leadership
- why in the future the key question won’t be whether AI learns, but where it learns toward

Sources and mentions:
- Business Punk column by Dominic von Proeck, published on 01/06:


- More about Leaders of AI:
- Newsletter: