Green AI: The Hidden Environmental Impact of Google
26 August 2025

Green AI: The Hidden Environmental Impact of Google

AI IN 5,4,3,2,1... (english)

About
In this episode of "AI in 5,4,3,2,1", Dominic, the founder of 'Leaders of AI', sheds light on the environmental impacts of AI through a groundbreaking Google study. Discover what the reality behind the assumed burdens of AI queries looks like and what new perspective this casts on the sustainability discussion in the technology sector.

- Learn how Google's "full-stack approach" enables a comprehensive overview of resource consumption.
- Critics question the limits of the study and discuss overlooked factors such as indirect water consumption.
- Consider the efficiency advances of Google and the paradoxical phenomenon that improved efficiency can also lead to increased use and associated burden.
- Discuss the necessity for uniform standards for accurately capturing and presenting the environmental impacts of AI.

More information can be found at: https://cloud.google.com/blog/products/infrastructure/measuring-the-environmental-impact-of-ai-inference?hl=en