The Top AI Tool Marketers Rarely Use (That I Use Weekly)

In this AI marketing podcast episode, Dan Sanchez breaks down why Deep Research is one of the most underused AI capabilities available to marketers today. He walks through how he uses it inside ChatGPT and Gemini, explains the difference between simple web search and true research workflows, and shows how detailed prompts can uncover sharper audience insights. He also shares how he turns Deep Research outputs into reusable marketing assets by storing reports in Google Drive and using them to improve copy, messaging, and strategic decisions.

My Favorite AI Tools

Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n

Resources Mentioned

Dan’s audience deep research guide - https://danchez.com/audience

Timestamps

00:00 - Why Deep Research is still one of the most underused AI tools for marketers 01:20 - Where to find Deep Research inside ChatGPT, projects, and Gemini 02:25 - The difference between quick web search and true deep research workflows 04:14 - The first move Dan makes with a new company: audience and brand research reports 05:40 - Why better Deep Research starts with clearer, more de