AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)

Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsopp, Head of Marketing Strategy and Research at Ahrefs, demonstrates how he's built custom AI applications that save hours of repetitive work — from automated competitor link analysis to personalized task managers that cost less than a cent to run.

Glen Allsopp leads Ahrefs' marketing strategy while dedicating his days to experimenting with AI agents and automation. He's built dozens of custom applications using Agent A (Ahrefs' AI agent platform) and shares his workflows with the Ahrefs community to help marketers work smarter, not harder.

In this episode, you'll discover how to build custom AI applications without coding experience, automate SEO research that typically takes hours, and create personalized tools that adapt to your specific workflow. You'll also learn why 90% of marketers haven't tried AI coding yet — and how to get started in minutes.

Here's what you'll learn in this episode:

(00:00) Intro(00:56) The reality behind AI hype in marketing(03:53) Community Content Research skill demo — finding Reddit threads that rank(10:12) Building a custom task manager that works exactly how you want(17:41) Creating a competitive link analysis tool in 3 minutes(29:21) Generating AI visibility reports from Brand Radar data(34:27) Marketing copy generator with brand context built-in

We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).

Where to find Glen Allsopp:LinkedIn: https://www.linkedin.com/in/glenallsopp/X: @ViperChillWebsite: https://detailed.com

Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/

Referenced:

Agent A (Letaido): https://ahrefs.com/agent-a , https://letaido.com/Ahrefs Brand Radar: https://ahrefs.com/brand-radarAhrefs: https://ahrefs.com

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