Thanks to TikTok, Tai Verdes went from struggling musician to Top 40 hitmaker. But first, he had to crack the algorithm of how to go viral. | Come see Planet Money Live in NYC on May 10th! One night only. Tickets on sale here. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

TikTok to the top

Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy – understand the world. Wanna go deeper? Subscribe to Planet Money+ and get sponsor-free episodes of Planet Money, The Indicator, and Planet Money Summer School. Plus access to bonus content. It's a new way to support the show you love. Learn more at plus.npr.org/planetmoney

Podcast

TikTok to the top

Podcast

About this episode