Digital Marketing Legend Leaks

Digital Marketing Legend Leaks

Srinidhi Ranganathan
9 episodes

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Digital Marketing Legend "Srinidhi Ranganathan", founder and CEO of FirstLookAi leaks the secrets of Artificial Intelligence in Digital Marketing. Podcast episodes updated daily. Enjoy.
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05 May 2020

Education & Business in Virtual Worlds Now a Reality with Artificial Intelligence

Srinidhi Ranganathan
Tune in now.

Virtual worlds and VR worlds are emerging as a meeting place for the most prestigious universities, non-profits, and academic institutions in the world.

Their uses are varied and can adapt to different needs.

Communications scenarios. It is clear virtual worlds are being used to teach field specific communications. For example, an MBA negotiations class may meet virtually with different company leaders to negotiate the terms of an agreement.
Developing Tools. Some scientific fields are integrating lectures with 3D models for teaching purposes. For instance, in the field of forensic pathology, Second Life is being used to teach autopsy procedures.
Staging an Exhibition. Students at the London College of Fashion held a virtual degree show and created a Second Life building to display their final projects.
Virtual campuses. These are becoming quite common. Many universities are building a virtual presence to focus on learning resources, student centers, and marketing efforts.
Virtual Classrooms-Some professors are using the platform as a meeting space for students to attend lecture with embedded videos, illustrations, ebooks, or 3D models.

Virtual Centers. Several prestigious research labs and centers, such as the POC Center for Emerging Neurotechnology are creating virtual offices to discuss ideas, meet colleagues, share methodologies, or compare research.
Conferences Facilities. The MAYO clinic in Second Life hosts virtual events on diseases for residents and even includes a bookstore.
Technical Training. A virtual scenario might prepare hair stylists to practice the steps of the coloring process. Practice can not only build confidence, but emphasize important techniques.

Virtual Field trip. This option is great if you only want to use the technology for a trial basis or as a final project. Engineers might visit a chemical plant and see how they would address problems.
Simulated Experiences. To experience a simulated world. For instance, The NOAA (National Oceanic and Atmospheric Administration) created a world to simulate a tsunami or hurricane.

What is the best application of virtual technology in the classroom?
Youngblut’s research has found some crucial characteristics for the successful integration of virtual worlds.

Effective virtual worlds allow the learner to visualize or enact learning scenarios through active engagement.

The key to efficacy of virtual worlds is interactivity, rather than immersion. This simply means that students learn by doing in this environment.

Virtual worlds can be applied to create spaces that transcend safety or distance parameters.
Ease of navigation through the world seems to make the user experience better and improve learning motivation.

Teachers best serve as facilitators in the discovery process, rather than problem solvers.
Desktop Virtual worlds are the preferred method as they more cost effective and less cumbersome than immersive VR.

Worlds must build learning through interaction and construction, rather than by assimilation as with traditional instruction.
05 May 2020

Strategies to make your content go VIRAL - Content Marketing Lessons

Srinidhi Ranganathan
Tune in now to hear from the Legend. Virality is not a single attribute. It's a rule of architecture. It's not a fortunate outcome. It's sophisticated. It's art too. People are the key component of all practices in social media. That means the sort of real social buzz that can bring your content in front of a massive amount of real people is not an automated process. Although attempts to automate social buzz are nothing more than ineffective spam, there is now a real solution to the good news. First, hear me out.

When was the last time you created anything viral online?

Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. It often seems like virality is entirely natural.

But, Are You Now Ready to Watch Your Blog Posts or Videos Go Viral on Social Media?

What do you mean by viral content?

Viral content is material, such as a post, image, or video that easily spreads online through links to websites and social networking. A classic example of viral content, the internet meme typically takes the form of a video or image of one or two lines of text. However, it is possible to spread virally any type of online content that appeals to users enough to make them want to share it. Videos go viral because they connect with their audience and engage or wow them to the maximum potential.
05 May 2020

Dream Machine 1.0 is Not A Time Machine. Marketing Legend Srinidhi Ranganathan leaks the secret

Srinidhi Ranganathan
Tune in Now. “The Dream Machine” is something that sounds like a time-machine – a vehicle invented by the TIME TRAVELLER that allows him or her to travel through time. The Time Traveler may use it to remain in a fixed spatial position in relation to the Earth, but moves swiftly through time using control levers to control the rate of temporal acceleration, allowing him or her to see the world moving rapidly or slowly, similar to a video tape set to fast-foward and ultimately reaching to a period – whether past or the future. But, that idea is purely fictitious and experienced only in Hollywood movies.

Taking some inspiration from that idea, Marketing Legend “Srinidhi Ranganathan” weaves his magic – yet again and this time has found gold. Dream Machine 1.0 is something like a tribute to Srinidhi’s 8-9 years of research in the field of Artificial Intelligence and the course covers futuristic and innovative walkthroughs of never-before-heard tools that most never knew even existed – for that matter.

Today’s flurry of AI advancements wouldn’t have been possible without the confluence of some mind-blowing factors that combined to create the right equation for AI growth: Natural Language Generation, Speech Recognition, Virtual Humans, Machine-Learning Tools, AI-Optimized Hardware, Decision Management, Deep Learning Platforms, Biometrics, Robotic Process Automation (RPA), Natural Language Processing (NLP), Mind-Cloning, Content Creation by Robots, Image Recognition and Digital Marketing Automation.

Dream Machine 1.0 will help discover more and more futuristic innovative Artificial Intelligence (AI) technologies in these fields to propel your business and technology forward with the power of innovative AI.

“The Dream Machine” is something that sounds like a time-machine – a vehicle invented by the TIME TRAVELLER that allows him or her to travel through time. The Time Traveler may use it to remain in a fixed spatial position in relation to the Earth, but moves swiftly through time using control levers to control the rate of temporal acceleration, allowing him or her to see the world moving rapidly or slowly, similar to a video tape set to fast-foward and ultimately reaching to a period – whether past or the future. But, that idea is purely fictitious and experienced only in Hollywood movies.

Taking some inspiration from that idea, Marketing Legend “Srinidhi Ranganathan” weaves his magic – yet again and this time has found gold. Dream Machine 1.0 is something like a tribute to Srinidhi’s 8-9 years of research in the field of Artificial Intelligence and the course covers futuristic and innovative walkthroughs of never-before-heard tools that most never knew even existed – for that matter.

Today’s flurry of AI advancements wouldn’t have been possible without the confluence of some mind-blowing factors that combined to create the right equation for AI growth: Natural Language Generation, Speech Recognition, Virtual Humans, Machine-Learning Tools, AI-Optimized Hardware, Decision Management, Deep Learning Platforms, Biometrics, Robotic Process Automation (RPA), Natural Language Processing (NLP), Mind-Cloning, Content Creation by Robots, Image Recognition and Digital Marketing Automation. Dream Machine 1.0 will help discover more and more futuristic innovative Artificial Intelligence (AI) technologies in these fields to propel your business and technology forward with the power of innovative AI.
05 May 2020

How would you use Artificial Intelligence in your digital marketing agency services?

Srinidhi Ranganathan
Tune in Now. Marketing Legend "Srinidhi Ranganathan", founder of FirstLookAi (India's first AI powered digital marketing company) explains the tactics to use Artificial Intelligence in your digital marketing agency services. The secretive tips are revealed here in this show. The next big thing in this world is going to be the transition of digital marketing to Artificial Intelligence based Digital Marketing.