Ep 08: Old Fashioneds & Ad Spend: Google Ads Strategies That Are Saving Time & Budgets

Summary

In this episode of After Hours Buzz, host Grace Urwin engages with Ty Temel, a seasoned expert in Google Ads and digital marketing. They discuss Ty's journey from a college student running ads for friends to becoming a senior paid media manager at Google. Ty shares valuable insights on the importance of data tracking, effective Google Ads strategies, and the evolving landscape of digital marketing. The conversation also touches on the challenges of various industries in PPC advertising and the significance of retargeting for brand awareness. Ty emphasizes the need for patience and strategic planning in running successful Google Ads campaigns, while also highlighting future trends in the industry.

In this conversation, Ty dives into:

Breaking down the essentials of building high-performing Google Ads campaignsExplaining the difference between campaign strategies for local vs. national businessesUnpacking the power of retargeting and customer intentSharing why patience and long-term thinking are critical when it comes to successCovering emerging trends like Performance Max and the shift toward exact match keywords

Chapters

00:00

Introduction and Personal Insights

05:22

Ty Temel's Marketing Journey

10:57

Lessons from Google Ads Experience

17:37

Google Ads Strategies and Metrics

21:46

Industry Insights and Best Practices

26:17

Optimizing Campaigns for Cost Efficiency

30:07

Patience in Google Ads Management

31:56

Essential Tracking for Google Ads

33:44

Avoiding Common Pitfalls in Google Ads

35:28

Navigating Google Ads Campaign Structures

39:57

Strategies for Local vs. National Campaigns

43:47

Top Tips for Successful Google Ads

46:42

The Importance of CRM in Marketing

48:36

Future Trends in Google Ads