Summary
In this episode of After Hours Buzz, Grace Urwin sits down with Dwayne Kent, founder of The Ark Network Group, to unpack why video is the #1 marketing tool businesses should be leveraging today.
What started as a response to the challenges of the job market has evolved into a brand that helps entrepreneurs show up with clarity, confidence, and strategy—especially on camera. From navigating a rebrand to launching impactful video campaigns, Dwayne shares how The Ark is helping businesses cut through the noise and build lasting trust.
In this conversation, Dwayne dives into:
- How The Ark evolved from networking events to a full-service business support modelWhy video storytelling creates emotional impact and drives real resultsTips for building brand trust through authentic, consistent video contentHow to level up your video strategy in 2025—even with AI and DIY tools in the mixWhat marketers often miss about video distribution and client communicationThe future of The Ark and how it's scaling to become a household name
Whether you’re camera shy or content-savvy, this episode is packed with insights on how video can move your business forward—one frame at a time.
Chapters
00:00 Introduction and Technical Setup
01:29 Dwayne Kent's Journey and Achievements
03:27 The Evolution of ARC's Services
06:07 Rebranding and Strategic Shifts
08:21 The Emotional Impact of Business Decisions
10:07 The Importance of Video in Business
12:43 Video Marketing Trends and Strategies
15:20 Understanding Client Needs in Video Production
17:41 Trends in Social Media and Video Marketing
20:57 The Importance of Distribution
22:59 The Role of AI in Video Production
24:39 Lessons from Client Projects
29:15 Future Aspirations and Brand Transformation
Links & Resources:
- Want to connect with Dwayne? Find him on LinkedIn: Dwayne Kent