About
AdTechGod sits down with Philip Inghelbrecht, CEO and Co-Founder of Tatari, to explore the future of connected TV (CTV), programmatic advertising, and AI-powered media buying. Philip shares how Tatari is transforming television advertising through direct publisher integrations, smarter measurement, and AI-driven optimization with Upstream and Tatari Max. They also discuss performance TV, brand building, and why traditional DSP models may face serious challenges.
Takeaways
Rethinking Programmatic TV: Philip explains why traditional programmatic infrastructure may not be the best fit for connected TV advertising.
The Power of Direct Publisher Connections: Tatari's Upstream platform helps advertisers access premium CTV inventory while reducing intermediaries and associated fees.
AI-Powered Advertising: Tatari Max uses first-party data and AI-driven decisioning to improve media buying efficiency and campaign performance.
Beyond Performance TV: Philip emphasizes why advertisers should balance measurable conversions with brand awareness and long-term growth.
The Future of DSPs: Philip shares his bearish outlook on traditional DSP models in CTV, citing rising computational costs and infrastructure challenges.
The Next Evolution of TV Advertising: Tatari is exploring ways to make its technology more modular and accessible across the advertising ecosystem.
Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Philip Inghelbrecht, CEO & Co-Founder of Tatari02:18 From Google and TrueCar to Building Tatari06:46 How Tatari Changed TV Advertising Measurement08:37 Why Traditional Programmatic Infrastructure Falls Short10:48 Inside Upstream and Direct Publisher Integrations13:23 Premium CTV Inventory and Benefits for Advertisers15:34 How Tatari Uses AI and First-Party Data18:06 Introducing Tatari Max and AI-Powered Optimization21:28 Performance TV vs. Brand Awareness25:10 The Challenges of TV Performance Measurement26:35 The Future of CTV and Tatari's Technology28:27 Bullish or Bearish: Traditional DSPs in CTV30:02 Final Thoughts and Closing
Learn more about your ad choices. Visit megaphone.fm/adchoices
Takeaways
Rethinking Programmatic TV: Philip explains why traditional programmatic infrastructure may not be the best fit for connected TV advertising.
The Power of Direct Publisher Connections: Tatari's Upstream platform helps advertisers access premium CTV inventory while reducing intermediaries and associated fees.
AI-Powered Advertising: Tatari Max uses first-party data and AI-driven decisioning to improve media buying efficiency and campaign performance.
Beyond Performance TV: Philip emphasizes why advertisers should balance measurable conversions with brand awareness and long-term growth.
The Future of DSPs: Philip shares his bearish outlook on traditional DSP models in CTV, citing rising computational costs and infrastructure challenges.
The Next Evolution of TV Advertising: Tatari is exploring ways to make its technology more modular and accessible across the advertising ecosystem.
Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Philip Inghelbrecht, CEO & Co-Founder of Tatari02:18 From Google and TrueCar to Building Tatari06:46 How Tatari Changed TV Advertising Measurement08:37 Why Traditional Programmatic Infrastructure Falls Short10:48 Inside Upstream and Direct Publisher Integrations13:23 Premium CTV Inventory and Benefits for Advertisers15:34 How Tatari Uses AI and First-Party Data18:06 Introducing Tatari Max and AI-Powered Optimization21:28 Performance TV vs. Brand Awareness25:10 The Challenges of TV Performance Measurement26:35 The Future of CTV and Tatari's Technology28:27 Bullish or Bearish: Traditional DSPs in CTV30:02 Final Thoughts and Closing
Learn more about your ad choices. Visit megaphone.fm/adchoices