Ep. 140 Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization

How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family.



Takeaways


How AI agents optimize publisher revenue beyond traditional ads.

Why engagement matters more than impressions.

MULA's vision for commerce, newsletters, and CTV monetization.

Separating AI hype from real business value.

Leadership lessons from startups, publishing, and revenue growth.


Chapters00:00 Introduction to Lori Tavoularis & MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations & User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts & What's Next for MULA
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