Ep. 132 Programmatic, Fragmentation, and the AI Power Shift with Tom Burke from AI Digital

Tom Burke, Chief Revenue Officer of AI Digital, joins the show to break down the evolution of programmatic advertising, the realities of in-housing, and how AI is reshaping the media landscape. From his journey through AOL Basis and PMG to leading an AI native consultancy, Tom shares insights on fragmentation innovation and what it takes to stay competitive in today’s ad tech ecosystem



Takeaways


Programmatic has become too complex for simple in housing strategies

Fragmentation is a challenge but also a massive opportunity

AI Digital Open Garden approach prioritizes flexibility across platforms

AI is moving toward becoming the operating system of marketing

Success in the AI era depends on identifying what makes you uniquely valuable




Chapters

00:00 Introduction to Tom Burke and AI Digital

01:15 Tom’s journey from Boston Globe to ad tech leadership

02:54 Why Tom joined AI Digital

04:13 What AI Digital does and its three core pillars

07:51 The evolution of housing programmatic

09:52 How agencies are adapting their pitches

11:30 The economics and challenges of in housing

13:25 How AI Digital supports brands and agencies

14:56 Key trends shaping the future of advertising

16:50 The role of AI and what is coming next
Learn more about your ad choices. Visit megaphone.fm/adchoices