Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival

Amanda DeVito, Chief Marketing Officer at Butler/Till, shares her journey from strategy leader to executive and what it really takes to grow within a single company over 15 years. She breaks down the power of culture, access over “empowerment,” and why modern agencies must embrace collaboration, AI, and adaptability to stay relevant.



From building internal evangelists to navigating the future of marketing, Amanda offers a candid look at leadership, brand building, and what agencies must do to win in an increasingly complex landscape.



Takeaways


Culture and continuous challenge are key to long-term career growth

Access, not just empowerment, drives real diversity and impact

Strong agencies create internal evangelists, not just employees

Collaboration across media, creative, and data is now essential

AI will amplify both strong and weak strategies

Brand building still matters even in a performance-driven world

Relevance comes from understanding audiences deeply




Chapters

00:00 Introduction to Amanda DeVito and Butler/Till

01:30 Amanda’s journey into marketing and leadership

04:00 Why culture keeps people long-term

06:00 Diversity, access, and leadership dynamics

08:40 Building internal evangelists at scale

11:40 The shift toward media as a strategic center

14:00 Why collaboration is the modern agency model

16:00 The evolution of storytelling through data

18:00 Short-term vs long-term brand building

19:30 What’s coming in the next 12–18 months (AI & agentic)

22:30 How fast the industry is changing

24:30 Strategy vs tools in modern marketing

26:00 Influencers, relevance, and consumer behavior

28:50 The power of community and virality
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