Ep. 112 Programmatic Partnerships with Purpose: Andrew Cassin on Growth & Empathy Ad Tech Future

Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to evolve.



Takeaways


Partnerships now require active, outcome-driven deal design.

“Set it and forget it” is gone, optimization and communication matter.

Buyers expect cleaner supply paths and real transparency.

Cadent’s ViewPlanner supports planning across linear, CTV, OLV, and YouTube.

Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts.

Career growth came from staying curious and learning by doing across roles.

Hard moments reshaped Andrew’s leadership style toward empathy and authenticity.




Chapters

00:05 Andrew’s background and getting into programmatic early

01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent

05:37 What’s stayed constant through industry change

07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts

08:08 Cadent’s ViewPlanner acquisition and why YouTube matters

09:24 Why partnerships moved past “set it and forget it” deals

10:46 Clean supply, transparency, and standards expectations

12:33 How cancer changed Andrew’s perspective on relationships and work

18:08 Advice for newcomers: resources, mentors, and using LinkedIn well

21:07 What Andrew is excited about heading into 2026

24:12 Closing and holiday sendoff
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