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What happens when brands stop selling perfection
11 August 2026

What happens when brands stop selling perfection

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In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric.

We watch:

    The Economist Coca-Cola BBC

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