Diving into Pharma's Digital Marketing Evolution with Saumya Prakash
About this episode
Ever wondered how the intricate world of pharma sales and marketing is evolving in the digital age? Considering that pharma industry has been one of the slowest industries to wake up to the importance of digital presence of a brand, it is an interretsing conversation for everyone, even outside this space, to learn the nuances of an industry that is not operating at the complex intersections of policy changes, digital transformations, and data-driven marketing.
And to decode the complexities is our guest, Saumya Prakash, the Co-Founder of Multiplier AI Solutions. Saumya, a visionary leader in the field, reveals how AI technologies are revolutionizing pharma companies' approach to lead generation and automation, providing a data-driven edge to their marketing practices.
We delve deeper into the discussion, shedding light on how the pandemic has forced physicians to embrace digital consultations, prompting an altered approach from pharma companies to reach them. Moreover, we'll discuss the use of AI and ML technologies to enhance customer experience and the value of cloud-enhanced automation.
Our exploration wouldn't be complete without discussing the fragmented Indian market and the unique challenges of unorganized data that mars the pharma industry. We unravel the challenges in gathering consistent data and the imperative role of data analysis in understanding the pharma market.
The conversation then branches out to explore the strategies for fine-tuning messaging, understanding the evolving regulatory environment and the need to create a clear roadmap for marketing efforts.
We also bring to forefront the increasing role of women in this historically male-dominated sector and their unique perspectives. Finally, we wrap up with a discussion about the significance of relationship-building in sales and the importance of keeping promises made to clients.
Join Roshni and Saumya for this insightful journey through the bustling intersection of tech, pharma, and marketing.
About the guest:
Saumya Prakash comes with a strong background in data analytics, business intelligence, and international marketing, She has driven innovation and delivered exceptional results in the pharmaceutical industry. An engineer turned entrepreneur, Saumya is a perfect example of business vision meeting high-speed execution. Leading a global business with a team of 70+ professionals, she is also a doting mom to two kids whom she loves to pamper.
Connect with Saumya at Linkedin: https://in.linkedin.com/in/saumya-multiplierai
About Multiplier Solutions AI:
Transforming Healthcare with Innovation
Multiplier AI is a leading force in the Healthcare industry, providing cutting-edge solutions to global brands like Galderma, Abbott, Merck, Cipla, Mankind, and more. With a team of 70+ dedicated professionals, they specialize in Generative AI, data insights, and physician influencer marketing, driving growth and transformation in the Healthcare landscape. Multiplier AI has successfully collaborated with global clients across the United States, nine countries in Southeast Asia, and the APAC region.
Additionally, it has been recognized by T-Hub Accelerator program and NASSCOM’s 10,000 Startups.
Visit https://multipliersolutions.com/ to know more
Linkedin: https://www.linkedin.com/company/multiplierai/