OpenAI's Fidji Simo on why ads are coming to ChatGPT
11 February 2026

OpenAI's Fidji Simo on why ads are coming to ChatGPT

ACCESS

About
Alex and Ellis recap the AI ads at the Super Bowl and talk about Jony Ive showing Alex the first-ever electric Ferrari Luce he designed. Then, they sit down with Fidji Simo, CEO of Applications at OpenAI, for a wide-ranging conversation about where ChatGPT is headed next. They talk about ads coming to ChatGPT, people having emotional attachment with AI, working with Sam Altman, the state of Sora, and the shift from a reactive chatbot to a proactive personal assistant.



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ACCESS is produced in partnership with the Vox Media Podcast Network.
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