Opens in a new window
Sheri Fitts: Personal Branding a Focus at 2026 SWAY | LIVE
06 July 2026

Sheri Fitts: Personal Branding a Focus at 2026 SWAY | LIVE

401(k) Specialist Podcast

About

SWAY | LIVE, the retirement industry’s most unique annual conference—and the only one focused on helping retirement industry professionals build their personal brand—is coming to Boulder, Colorado Aug. 2-4.

Event founder and organizer Sheri Fitts, the speaker, creator and catalyst at Sheri Fitts & Co., returns to the 401(k) Specialist Pod(k)ast to tell us what makes the event so unique, and explain the value behind maintaining a strong personal brand. She also talks about the importance of developing storytelling skills, and why it’s such a key skill to have in the retirement industry.

Professionals interested in attending SWAY | LIVE can register here. The event’s registration deadline is Friday, July 24.

SEE ALSO:

• Sheri Fitts’ SWAY | LIVE Brings Personal Branding to Boulder in Early August