The Untold Story of a Cookie Craving Turned Empire: How Insomnia Cookies Was Born in a College Dorm

He was 20. Broke. Delivering cookies at 2AM from a chaotic college house. Two decades later, Seth Berkowitz runs Insomnia Cookies – the largest food delivery empires in America.

In this episode, Insomnia Cookies founder and CEO Seth Berkowitz shares the wild origin story behind his $300 million empire. From late-night deliveries and zero funding to scaling over 250 locations, Seth breaks down exactly how he built a brand that redefined snacking, entrepreneurship, and late-night culture for an entire generation.

You’ll hear:

How he launched Insomnia Cookies from his college dorm at the University of PennsylvaniaThe turning point that took it from side hustle to national brandWhy finding the right niche can build lifelong customersWhat every young founder needs—but most never doThe mindset shift that separates dreamers from builders

Whether you're a college student, a startup founder, or just hungry to build something real—this episode is a must-listen.

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