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Netflix is launching vertical videos and a "Moments" feature that makes sharing clips official, all while insisting they’re not copying TikTok. Meanwhile, they pulled off a wild collab with Mattel and Hasbro co-licensing Demon Hunters merch—a first-ever move that’s Netflix’s full-on play to become the next Pokemon-level content empire. This isn’t a crisis; it’s Netflix speedrunning the future of streaming and fandom culture.