What's Brand Design? Why is it both "offense" and "defense" in the AI Age? (Pt 2 of 2)_Joanne Z. Tan_Episode 80, Season 2

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image.

👉 To watch this short intro as a 2-min video

👉 To read this short intro as a 1-min blog

Now let me ask you something.

If AI can generate a logo in 30 seconds…
If Canva can give you 15 brand kits before lunch…
If everyone has access to the same tools…

Why do so few brands actually stand out?

And why do so many brands feel… interchangeable?

We are entering an era where automation is accelerating sameness. The problem is deeper than design since brand DNA decoding is the foundation for design, website, marketing.

Here is the uncomfortable truth:

If your brand design does not communicate who you are in five seconds,
your market will decide for you.

If your brand looks like everyone else,
you compete on price, speed, and convenience.
That is a race no premium brand wins.

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/  It comes with a video too.

Here in Part 2, I will share my secret sauce, through real-world case studies, about:

How brand design becomes your offense and defense in the age of AI, 
Why real brand design does not start with visuals, 
How the strongest brands translate identity into imagery, 
What separates timeless brands from trendy graphics, and yes,
How to choose color and font, and create your name, tagline, and logo, to build a brand that is recognized, remembered, and trusted, in an age where design is cheap, but meaning is rare, where visuals are abundant, but identity is scarce.

If you are serious about evolving your brand, protecting your positioning, and building equity that compounds over time, the full article and case study are available behind the paywall (It’s well worth the small fee.)

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-branding-design/

It comes with a video too. 

👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

👉 If you need to discuss 1:1 with me, please use the contact form on 10PlusBrand.com. Thank you.

About the author, Joanne Z. Tan

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, create authentic brand identity and content to build brand equity and lead their industries in the AI age. Trained in law and business,  Joanne was a former journalist, and an award-winning photographic artist. She had a liberal arts education from Brandeis University before earning a law degree. Joanne's passion is to build brands for leaders and their organizations with her analytical, holistic, and strategic design thinking, as well as her artistic creativity. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, leadership mindset and resilience. She guides leaders to stand out with vision, multi-disciplinary approaches, and strategies in leading themselves and their organizations. Additionally, Joanne is a poet, writer, and artist.

© Joanne Z. Tan, Jan. 2026. All rights reserved.

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©Joanne Z. Tan  all rights reserved.