How can brand personality humanize products and services in the AI Age?_Joanne Z. Tan_Episode 77, Season 2

 

How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality?

To read it as a 5-min blog

To watch it as a 8-min video 

subscribe to our Newsletter

In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits, align them with your values and audience, and create authentic connections that drive loyalty and growth.

🎧 Tune in to discover how genuine brand personality turns products into trusted companions.

About Joanne Z. Tan

In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.

©Joanne Z. Tan  all rights reserved.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

- To stay in the loop, subscribe to our Newsletter

 Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

#10PlusInterviews 

#BrandDNA

#BeYourOwnBrand

#StandForSomething

#SuperBowlTVCommercials

#PoemsbyJoanneTan

#GenuineVideo

#AIXD

#AI Experience Design

#theSecondRenaissance

#2ndRenaissance

#thoughtleadershipcoaching

#SipofSolace

#WeAreBetterAngels