How 3 Friends From Coimbatore Ended Up Running American TV | The Untold Amagi Story

Who powers the cloud infrastructure behind NBC, Warner Bros. Discovery, Olympics, and the Super Bowl?

Amagi, built out of an office on Bannerghatta Road in Bengaluru. What started there grew into a company that went public at an $825 million valuation and today has a market cap of over $1.3 billion, earns 73% of its revenue from the US, and proved that world-class enterprise technology can be built in India and sold to the world.

Co-founders Srividhya Srinivasan and Baskar Subramanian take us back to the days after selling their first startup to a NASDAQ-listed chipmaker, when they landed on an idea almost nobody in India's broadcast industry believed in: regionalizing satellite TV ads.

That business grew to ₹180 crore in revenue. Then the founders made a bold call: "Enough of this hardware mess. We'll host only on the cloud." It meant shutting down an 8 year old profitable business to back a cloud platform that was barely making a few crores. That decision transformed Amagi into the company it is today.

18 years later, Amagi went public, as a strong example of building a truly global enterprise software company from India. But the IPO itself was far from an obvious decision. The founders share why going public was the right choice despite not needing capital.

This episode will tell you how category-defining companies are built.

00:00 - Trailer
01:00 - How three college kids became founders
04:55 - The startup idea validated by a palmist
07:10 - How founders split roles (w/o designations)
11:04 - What Amagi 2.0 does
14:29 - Bannerghatta Road runs Olympics for the US
15:54 - Only 10% of TV networks are on the cloud
16:50 - Why shut down a profitable business?
21:25 - Why one co-founder moved to the US
28:06 - Did Amagi really need the IPO?
31:10 - What is Amagi 2.0?
36:04 - Selling to the US: then vs. now
40:44 - How NBC signed with Amagi
43:56 - How intent is measured through contracts
46:58 - 5 major decisions that changed Amagi
52:08 - How AI is changing Amagi
57:45 - Being the CTO of a public company
1:02:57 - US vs India Market: US is fast to experiment
1:04:48 - Enterprises Need Human Touch
1:11:12 - Cloud and TV: No one Believed
1:13:34 - What will Happen to Hollywood

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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.

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