1000 Experiments Club

About this podcast

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, VP of Marketing at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

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1000 Experiments Club

1000 Experiments Club

AB Tasty

About this podcast

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, VP of Marketing at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

more

Language

Categories

Top CategoriesView all

Religion & Spirituality Society & Culture Music Christianity Education Business Arts Technology Comedy TV & Film

15 episodes

The Past, Present, and Future of Experimentation | Bhavik Patel

The Past, Present, and Future of Experimentation | Bhavik Patel

What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.

00:42:41

Tapping into Emotional Marketing | Talia Wolf

Tapping into Emotional Marketing | Talia Wolf

Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

00:39:48

Trial and Error of Building a Culture of Experimentation | Rand Fishkin

Trial and Error of Building a Culture of Experimentation | Rand Fishkin

Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.

01:01:22

Taking an Outcome-Driven Approach | Ruben de Boer

Taking an Outcome-Driven Approach | Ruben de Boer

06 November 2023

AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a success...

00:47:35

Personalization Approach Remastered | David Mannheim

Personalization Approach Remastered | David Mannheim

05 September 2023

Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.

00:50:13

Put Data in the Driver’s Seat | Marianne Stjernvall

Put Data in the Driver’s Seat | Marianne Stjernvall

AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.

00:56:46

How to Leverage Disruption in Experimentation | Ben Labay

How to Leverage Disruption in Experimentation | Ben Labay

AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimen...

00:53:28

A Conversation with Carlos Gonzalez de Villaumbrosia of Product School

A Conversation with Carlos Gonzalez de Villaumbrosia of Product School

06 February 2023

AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management training with a community of over one million product professionals. Carlos shares a revolutionary solution to fill the need for expertise in product ...

00:39:12

A Conversation with Elissa Quinby of Quantum Metric

A Conversation with Elissa Quinby of Quantum Metric

24 October 2022

AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insights about their customers and make rapid, data-driven decisions. Elissa explains why a frugal mindset around experimentation can actually accelerate ...

00:39:29

A Conversation with André Morys of konversionsKRAFT

A Conversation with André Morys of konversionsKRAFT

AB Tasty's VP Marketing Marylin Montoya sits down with André Morys of konversionsKRAFT, a consulting firm specialized in agile growth processes and content optimization. André believes the key to a thriving business in today’s market is a fearless attitude toward innovation and experimentation.

00:43:15