The 100 Club

About this podcast

A podcast aimed to help senior living sales and marketing directors. We talk to both young and experienced leaders in the senior living space in an effort to bring best practices to life. Follow along to learn and elevate your game! Support this podcast: https://podcasters.spotify.com/pod/show/michael-moye1/support

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The 100 Club

The 100 Club

Michael Moye

About this podcast

A podcast aimed to help senior living sales and marketing directors. We talk to both young and experienced leaders in the senior living space in an effort to bring best practices to life. Follow along to learn and elevate your game! Support this podcast: https://podcasters.spotify.com/pod/show/michael-moye1/support

more

Language

Categories

Business/Marketing

Top CategoriesView all

Religion & Spirituality Society & Culture Music Christianity Education Business Arts Technology Comedy TV & Film

34 episodes

Working together to drive your community to 100% w/ Mary Bennett and Megan Novak

Working together to drive your community to 100% w/ Mary Bennett and Megan Novak

Two all-star sales leaders, one mission in serving families. Mary Bennett and Megan Novak of the Arbor Company sit down to discuss their efforts to drive their community to 100% occupancy with a waiting list. They offer a unique perspective of being an extension to the care team, working well togeth...

00:52:24

Effective communication between sales and ops with Cristy Ballard

Effective communication between sales and ops with Cristy Ballard

Some can talk about it, others can do it. Sales and operations… we’ve talked about it before and we’ll continue to break down the stigma of working cohesively as a team. The results? 21 consecutive straight months of positive net gain, increased NOI, and happy ownership groups. Listen to the passion...

00:27:47

Creating community partnerships w/ Elizabeth Dodd

Creating community partnerships w/ Elizabeth Dodd

Elizabeth Dodd is the AVP of Sales/Marketing for Allegro Living. She shares the creative ways she and the Allegro teams are creating community partnerships with local universities and doctors. One, in particular, is focused on Cognitive Stimulation Therapy and the results are worth listening to! Lea...

00:42:43

2022 Year In Review w/ Maggie Seybold, VP of Customer Insights (WelcomeHome)

2022 Year In Review w/ Maggie Seybold, VP of Customer Insights (WelcomeHome)

Our conversation covers the 2022 Year in Review report that was aggregated by the team at WelcomeHome. We cover industry occupancy, activities of top sales/marketing directors, best lead sources by the length of stay, and more.You can download the full report here: https://info.welcomehomesoftware.c...

00:36:00

Fighting against mediocrity w/ Melisa Jones-Knight

Fighting against mediocrity w/ Melisa Jones-Knight

It's easy to get complacent and fall in the trap of telling yourself "this is the way that it's always been done". Our industry is moving forward because of leaders like Melisa Jones-Knight; she is fighting for her team to not stay complacent, and not only that, empowering her team to have levels of...

00:31:28

Why your strategy is so important to understand your buyer persona w/ Debbie Howard (Senior Living Smart)

Why your strategy is so important to understand your buyer persona w/ Debbie Howard (Senior Living Smart)

13 February 2023

Where and how do I start marketing for my senior living communities? What am I missing? How do I create compelling stories to get like-minded prospective families through the door? Marketing today is getting more complex, and it's only getting more complicated. Debbie Howard is a marketing wizard, e...

00:32:55

Winning your online presence w/ Angie Hildebrant

Winning your online presence w/ Angie Hildebrant

30 January 2023

Angie and her team at Our House Senior Living saw an increase of 10% in occupancy, during the pandemic, just by going back to the basics. Meaning focusing on their organic reach by optimizing their content strategy and becoming more authentic. It's an episode you don't want to miss! Connect with Ang...

00:35:28

Accessing both families and prospective families VA Benefits w/ Suzette Graham (Patriot Angels)

Accessing both families and prospective families VA Benefits w/ Suzette Graham (Patriot Angels)

05 December 2022

You wouldn't believe that 30-50% of the prospects and current residents in your community are either veterans or surviving spouses. This means there is a MASSIVE opportunity to help more families.Suzette Graham at Patriots Angels (https://www.patriotangels.com/) goes into how easy it is to help acc...

00:32:45

Discounting, A Place for Mom, and Getting to 100% w/ Jessi Weldon & Kaylee Bush

Discounting, A Place for Mom, and Getting to 100% w/ Jessi Weldon & Kaylee Bush

23 October 2022

Discounting, APFM, and Getting to 100% - we cover it all in this unique interview where we talk with Haylee Bush, the Sales Director at Primrose Retirement Community of Rogers, and Jessi Weldon, VP of Sales, Marketing, & Research for Primrose Retirement Communities. Reach out to Jessi Weldon on ...

00:31:40

What stands you out as a sales and marketing director w/ Julie Podewitz (Grow Your Occupancy)

What stands you out as a sales and marketing director w/ Julie Podewitz (Grow Your Occupancy)

26 September 2022

In the booth with THE Julie Podewitz and she breaks down actionable steps for what sales and marketing directors can be doing to be increasing their conversions. It first begins with controlling the "controllables" - it's easy to get caught up in the whirlwind of senior living sales but the best sal...

00:31:30