Samir Domah -You Can Learn As Much From The Little Guys As The Big Guys
10 March 2026

Samir Domah -You Can Learn As Much From The Little Guys As The Big Guys

10 Lessons Learned

About


About Samir Domah


Samir spent over 15 years climbing the ladder in FMCG and data, helping brands win space on Tesco shelves and leading multi-million-pound insight and media portfolios for retailers like Booker, John Lewis and global CPGs. On paper, he had the classic "good job" story: senior roles, a growing team, and industry recognition including a Top 30 Under 40 Loyalty Royalty award. But after bad job role landed him hospital, he sought to make a change and within 12 months had become an Amazon #1 Best-Selling Author, Speaker on Men's Mental Health and taken his musings to stage with Stand Comedy. He now coaches others to make their life count.


Episode Notes


00:00 Intro


03:13 Lesson 1: Make It Count


07:05 Lesson 2: Your Value Isn't Define by The Position You Are In Now


12:36 Lesson 3: Even Your Toughest Foe, Is Soft Somewhere Else


17:13 Lesson 4: Clarity Beats Complexity


20:25 Lesson 5: It's Easy To Overcomplicate Your Customer


25:25 Lesson 6: Do Pre-Mortems, Not Post-Mortems


29:56 Lesson 7: You Can Learn As Much From The Little Guys As The Big Guys


32:56 Lesson 8: Data is King, Humans Are Still The Queen


35:34 Lesson 9: Treat Your Sales Cycles like A Love Marriage


39:18 Lesson 10: The Best DEI Programs Have An Exit Plan