It is a non-stock and non-profit organization that aims to be an evangelizing and fiscalizing presence in the AM radio broadcast industry in Cebu as well as providing entertaining and relaxing music in the FM radio broadcast industry. Its AM radio broadcasting strategies may be described as fearless commentary; balanced view; and accurate news and reporting guided by the ethical standards set by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) and the social teachings of the Roman Catholic Church.
