The Talent Cast

The Talent Cast

Evergreen Podcasts

The Talent Cast

Management Careers English

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.
For more details: http://thetalentcast.com

Bonus Episode! Retelling Talent Chooses You (in 15 minutes)

Bonus Episode! Retelling Talent Chooses You (in 15 minutes)

I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to "retell" the book in just 15 minutes.And I think I succeeded. Enjoy!

Final Thoughts on Talent Chooses You

Final Thoughts on Talent Chooses You

I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever capacity you choose to do it, is intensely hard work.What we do is ART. Embrace it.

What Makes an Employer Brand Pro Great?

The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people to jobs where they will be more satisfied and productive. This shift in perspective leads to better collaboration with all...

Facing the Unknown

Facing the Unknown

Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we do.So this is our rallying cry, a flag all employer brand professionals can point to and say, “yeah, this is why...

Good Ideas

Good Ideas

“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.” -Chuck Close, ArtistMost starting writers fear the blank page. Most beginning artists stare blankly at...

Turning Pro

Turning Pro

It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or maybe the whole project slowly loses momentum to...

Making Decisions

Making Decisions

When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build?

Content Frameworks

Content Frameworks

The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else. So when you are looking to learn...

Content Mapping

Content Mapping

Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused on results in cultures that were process driven?...

How to Talk to Interesting Candidates

How to Talk to Interesting Candidates

The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to say (gosh, when I write it all out like that,...