HOW THEY DID IT! Unique stories partnerships-led sales and success.

Alex Glenn

HOW THEY DID IT! Unique stories partnerships-led sales and success.

This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams.
Each episode will have:
1. A story involving partners.
2. What resulted.
3. Key learnings.

Sponsors:

Reveal.co/
Partnerhub.app/

Website

08 April 2024

How Speargrowth increase revenue by including partners in events

Agency: Speargrowth.com, B2B marketing, 20 employeesCEO: Ishaan ShakuntSituation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events.Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and pipeline for the agency.Partner(s) referenced:...

13 March 2024

How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis

Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus...

10 February 2024

How they won a larger client together - Duo Strategy and PBLC Media

Agencies: duostrategyla.com and pblcmedia.comCEOs: Taylor Kratz, Grant McNaughton, Jon FarahSituation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention.Listener takeaways: Why Jon went right into partnerships with larger agencies as his...

02 February 2024

A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack

Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it.Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow after the transformation was done. Agency:...

08 December 2023

How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection

This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their connection, David left his role to build a 7 figure...

22 November 2023

Get scrappy with Growth and Partnerships alignment - with Gauri Chawla and Mason Cosby

When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure.This episode is all about how to overcome the roadblocks partnerships teams may face when working with their marketing and growth leads. To...

02 October 2023

What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor

In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals. Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto. Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on partnerships, sales, and go-to-market. On today’s...

22 September 2023